Who are we

We are tokage works!

We are
tokage works!

Tokage Works is built on first-hand experience leading Japan go-to-market from inside global SaaS and IT organizations.

Supported by a trusted network of localization and creative partners, we deliver practical, hands-on support tailored to your market entry needs.

Tokage Works is led by a Japanese marketing specialist with over a decade of experience creating Japan-ready content and more than five years in event and field marketing for global B2B brands.

Supported by a trusted network of localisation and creative partners, we provide flexible, end-to-end support tailored to your market entry needs.

Our Mission

Growing SaaS in Japan, making Japan better

Tokage Works helps global SaaS and DX companies succeed in Japan by providing clear messaging, precise localization, and hands-on support, enabling them to create real value for Japanese users and businesses.

Customer Centric

Every action is designed around your goals. We help SaaS and DX companies understand what truly needs to change for successful entry and growth in Japan. Your priorities guide our strategy, localization, and execution.

Clear, Accurate, Trusted

Japan values precision. We ensure messaging, content, and campaigns are accurate, culturally aligned, and consistently delivered, building trust between your global team and Japanese audiences.

Practical Innovation

Creative solutions grounded in real market insights. We bring fresh, effective approaches to localization, content, and GTM strategy, helping your product stand out in Japan while meeting local expectations.

Simplicity that Scales

Complex markets require simple solutions. We streamline processes and messaging to maximize impact, enabling your SaaS or DX offering to resonate, convert, and scale efficiently.

words from founder

"Japan is a unique market.
Not difficult, but different"

Yuki has a strong track record in Japan-ready content creation, localization, and GTM support for global B2B SaaS companies.

After years of working closely with international teams and the Japanese market, Yuki founded Tokage Works to help SaaS companies enter Japan with clear messaging, effective localization, and practical, hands-on support.

Yuki Asano

Representative Director

Yuki Asano

Representative Director

Yuki Asano

Representative Director

Enter Japan

Ready to enter Japan with clarity?
Start with a short Japan Market Entry Diagnostic to identify key gaps and actionable next steps.
Book your 1 hour free consultation and get your personalized 1-page report today!

Enter Japan

Ready to enter Japan with clarity? Book your 1 hour free consultation

Enter Japan

Ready to enter Japan with clarity?
Start with a short Japan Market Entry Diagnostic to identify key gaps and actionable next steps.
Book your 1 hour free consultation and get your personalized 1-page report today!