Overview

Company: Nudge (UK-based Personal Finance SaaS)
Role: Japanese Content Creator & Early-Stage Japan GTM Contributor
Period: Jun 2021 – Mar 2022

This work was conducted while Yuki joined Nudge in the very early stages of its Japan go-to-market, creating and localizing Japanese content. Tokage Works applies the same Japan GTM and localization methodology in its client engagements.

The Challenge

Nudge aimed to establish a credible presence in Japan, but English content and global messaging were not aligned with Japanese users’ expectations.

Key challenges included:

• Launching the Japan market with no existing local strategy or content
  
  

• Translating content while preserving brand tone and clarity
  
  

• Adapting messaging to resonate with Japanese users’ financial behavior and risk perception

Tokage Works’ Approach

Yuki contributed from the very start of Nudge’s Japan GTM, creating content and aligning early strategies:

• Developed and localized product copy, user guides, and marketing materials for Japanese users
  
  

• Adapted messaging to fit local cultural norms and user expectations
  
  

• Collaborated closely with the Nudge team to define initial Japan market messaging and content strategy
  
  

• Ensured content was clear, actionable, and engaging from the first Japan launch

All content and messaging reflected Japanese market needs rather than literal translation, establishing a foundation for subsequent growth.

Learn More

We’ve shared the approach and scope here, but detailed portfolio examples and content samples are available upon request.

Interested in seeing the full case study?

Contact us to learn more about early-stage Japan GTM outcomes and materials.