Overview

Company: Nuvoton Technology Japan (Japanese subsidiary of a Taiwanese semiconductor company)
Role: Corporate Planning Office – Japan Corporate Branding & Localization
Period: Oct 2020 – Sep 2022

Yuki joined Nuvoton Technology Japan from Day 1, immediately after the acquisition by the Taiwanese semiconductor parent company. Tokage Works applies the same Japan GTM methodology in its client engagements.

The Challenge

As a newly established Japanese subsidiary, Nuvoton needed to:

• Establish a cohesive corporate brand and identity in Japan
  
  

• Educate employees on corporate culture and values
  
  

• Localize all internal and external materials, including the company website and corporate copy, from Chinese into Japanese
  
  

• Ensure messaging and content aligned with Japanese business culture and audience expectations

Tokage Works’ Approach

From the very start of the Japan operation, Yuki supported:

• Development of corporate branding strategy and messaging for the Japanese market
  
  

• Creation of corporate culture education materials for employees to understand the new company’s values and norms
  
  

• Chinese-to-Japanese localization of corporate website, internal documents, and marketing materials
  
  

• Standardization of corporate copy, tone, and visual style for consistent communication

All content and localization were grounded in Japanese market context rather than literal translation, ensuring the company’s brand and culture resonated locally.

Learn More

This case highlights Tokage Works’ capability in Day 1 corporate branding and content localization for Japanese subsidiaries.

Detailed portfolio examples and implementation materials are available upon request.

Interested in seeing the full case study? Contact us to learn more.